It's cool at many places to hate it. I get it, there are many boring copycat bands, but there are many good ones.
For me, many times they sound more "brootal" then death metal bands, easier to listen, since they have simpler songs, sometimes I'm in to the rhythmic chuging and breakdown thing, and of course there are many good vocalist who are pushing the boundaries.
I used to listen to a lot of old Whitechapel and Fit for an Autopsy (Hellbound is a great album, check it out!), now I listen to some Crown Magnetar and Signs of the Swarm.
What's your fav?